Viceroy Jeans: From XS to XXXXXXXL in Queensway Shopping Centre2023-2024
As characteristic of a strata-mall, Queensway Shopping Centre is home to a wide variety of businesses – each contributing their own flair to a unique retail experience.

Viceroy Jeans is one particular store with a mission to make large pants' sizes affordable for all (from XS to 7XL). 

The current owner, Jimi, inherited the shop from her late father after his unexpected passing in 2020 – just shy of its 50th anniversary in 2023. In this video, she tells us what she thinks about legacy, personal ambition and what it takes to pursue a dream.