Justin Tan




image
editorial
portraits
performance/events
fashion

Stories
An Ode to The Bus Routes That Saw Us Grow Up
Unexpected Adulthood (mini-series)
Noncommital Curiosity at a GE2025 Rally
GE2025 Coverage
Bangkok Pride 2023

Projects
unrealised dreams
MA


video

documentary-style
short-form
music

Stories
Viceroy Jeans: From XS to XXXXXXXL in Queensway Shopping Centre


graphics
Sounds of New Haven (interactive “scrolly”)
St.em (urban spatial analysis)





info
email
instagram
Viceroy Jeans: From XS to XXXXXXXL in Queensway Shopping Centre2023Independent Video-Documentary Project, co-directed/produced with Ng Sheng Yuan
Video edit and cam-op by me.

As characteristic of a strata-mall, Queensway Shopping Centre is home to a wide variety of businesses – each contributing their own flair to a unique retail experience. 

Viceroy Jeans is one particular store with a mission to make large pants' sizes affordable for all (from XS to 7XL). The current owner, Jimi, inherited the shop from her late father after his unexpected passing in 2020 – just shy of its 50th anniversary in 2023. As she continues operations, she now has to contend between continuing her father’s legacy and her personal ambitions.

In this video, she tells us what she thinks about legacy, personal ambition and what it takes to pursue a dream.







Index   Next →